Sulwhasoo brings you Ginsenomics™, the culmination of 50 years of ginseng research.
Ginsenomics™ is Sulwhasoo’s brand of extensive research in ginseng. Since the release of the ABC Ginseng Cream in 1966, Sulwhasoo has strived to continuously innovate the various cosmetic uses of ginseng. By researching how the whole ginseng plant can be used to deliver better results for our skin, no part of the ginseng plant is ever wasted. Ginsenomics™ symbolizes Sulwhasoo’s relentless passion for Asian wisdom and unwavering commitment to skin research.
Ginseng roots: Ginseng-derived active ingredients with anti-aging and whitening effects.
Sulwhasoo's research on ginseng roots led to the discovery of rare saponin and its efficacy on the skin. Sulwhasoo also successfully developed a proprietary technology to deliver anti-aging and whitening active ingredients in an optimal state to the deeper layers of the skin.
Ginseng leaf and stem: Skin protection by restoring skin elasticity.
Ginseng leaves and stems contain active ingredients that shield the skin from external aggressors. The introduction of water culture systems in a high-tech greenhouse has enhanced the concentration of rare saponin in ginseng leaves and stems.
Ginseng flower and fruit: Enhanced skin defense system.
Ginsenoside Re is derived from ginseng flowers and fruits. The ginseng flower blooms when it is grown in fertile soil with attentive care of farmers for four years. Ginsenoside Re enhances the skin's defense system in synergy with active ingredients in ginseng roots.