Sulwhasoo’s pursuit of true beauty is a journey that begins with Asian wisdom, embodying the harmony and equilibrium with nature. Sulwhasoo has a longstanding commitment to ginseng research and technology development since the release of ABC Ginseng Cream in 1966. With its relentless passion for Asian wisdom and unwavering commitment to skin research, Sulwhasoo continues to acquire wisdom from the laws of nature, refines beauty with the precious ingredients of nature to pursue the beauty that present the beauty from the balance of inside and outside.